Data Protection

Privacy Policy

Unless otherwise stated below, providing your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide your data. Failure to provide data has no consequences. This only applies if no other indication is given in the following data processing procedures.
"Personal data" includes all information relating to an identified or identifiable natural person.

Server Log Files

You can visit our website without providing any personal information.
Each time you access our website, your internet browser transmits usage data to us or our web host/IT service provider and this data is stored in log files (so-called "Server Log Files").
This stored data includes, for example, the name of the accessed page, the date and time of access, the IP address, the amount of data transferred, and the requesting provider.
Processing is carried out based on Article 6(1)(f) of the GDPR, due to our overriding legitimate interest in ensuring the uninterrupted operation of our website and improving our services.

Contact

Responsible Party

You may contact us if you wish. The contact details of the person responsible for data processing can be found in our Legal Notice.

Customer-Initiated Contact via Email

If you contact us on your own initiative via email, we collect your personal data (name, email address, message text) only to the extent that you provide them. The processing of this data serves the purpose of handling and responding to your inquiry.

If the contact is related to the execution of pre-contractual measures (e.g., consultation for purchase interest, offer creation) or concerns an already existing contract between you and us, this data processing is carried out based on Article 6(1)(b) of the GDPR.

If the contact is made for other reasons, this data processing is based on Article 6(1)(f) of the GDPR, due to our overriding legitimate interest in handling and responding to your inquiry. In this case, you have the right to object at any time to the processing of your personal data based on Article 6(1)(f) of the GDPR for reasons arising from your particular situation.

Your email address will only be used to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Collection and Processing When Using the Contact Form

When using the contact form, we collect your personal data (name, email address, message text) only to the extent that you provide them. The processing of this data serves the purpose of establishing contact with you.

If the contact is related to the execution of pre-contractual measures (e.g., consultation for purchase interest, offer creation) or concerns an already existing contract between you and us, this data processing is carried out based on Article 6(1)(b) of the GDPR.

If the contact is made for other reasons, this data processing is based on Article 6(1)(f) of the GDPR, due to our overriding legitimate interest in handling and responding to your inquiry. In this case, you have the right to object at any time to the processing of your personal data based on Article 6(1)(f) of the GDPR for reasons arising from your particular situation.

Your email address will only be used to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

 Customer Account and Orders

Customer Account

When creating a customer account, we collect your personal data to the extent provided in the respective form. The purpose of data processing is to enhance your shopping experience and simplify order processing. The processing is carried out based on Article 6(1)(a) of the GDPR, with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out before the revocation. Your customer account will then be deleted.

Collection, Processing, and Sharing of Personal Data for Orders

When placing an order, we collect and process your personal data only to the extent necessary to fulfill and process your order, as well as to handle your inquiries. Providing this data is mandatory for the conclusion of the contract. Failure to provide it means that a contract cannot be established. Processing is based on Article 6(1)(b) of the GDPR, as it is necessary for the fulfillment of a contract with you.

Your data may be shared, for example, with the shipping companies and dropshipping providers you have selected, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly comply with legal regulations. The data transfer is limited to the minimum necessary.

 Advertising

Use of Email Address for Newsletter Distribution

We use your email address exclusively for our own advertising purposes and for sending newsletters, provided that you have explicitly consented to this. Processing is carried out based on Article 6(1)(a) of the GDPR, with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out before the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us directly. Your email address will then be removed from the mailing list.

Payment Service Providers and Credit Checks

Use of PayPal

All PayPal transactions are subject to PayPal's Privacy Policy. You can find it here:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of PayPal Express

On our website, we use the PayPal Express payment service provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449, Luxembourg; "PayPal"). The purpose of data processing is to offer you the option to make payments via PayPal Express.

To integrate this payment service, PayPal must collect, store, and analyze data (such as IP address, device type, operating system, browser type, and device location) when accessing the website. Cookies may also be used to recognize your browser.

The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 of the German Telemedia Act (TMG). The processing of your personal data is based on Article 6(1)(f) of the GDPR due to our overriding legitimate interest in providing customer-oriented payment options. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

By selecting and using PayPal Express, the data necessary for payment processing is transmitted to PayPal to fulfill the contract using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR.

For more information on data processing when using the PayPal Express payment service, please refer to its privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Use of Amazon Payments

On our website, we use the Amazon Payments service provided by Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; "Amazon Payments").

The purpose of data processing is to offer you the option to make payments via Amazon Payments.

To integrate this payment service, Amazon Payments must collect, store, and analyze data (such as IP address, device type, operating system, browser type, and device location) when accessing the website. Cookies may also be used to recognize your browser.

The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 of the German Telemedia Act (TMG). The processing of your personal data is based on Article 6(1)(f) of the GDPR due to our overriding legitimate interest in providing customer-oriented payment options. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

By selecting and using Amazon Payments, the data necessary for payment processing is transmitted to Amazon Payments to fulfill the contract using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR.

For more information on data processing when using Amazon Payments, please refer to its privacy policy:
https://pay.amazon.com/de/help/201212490.

Use of Personal Data When Selecting Klarna Payment Options

To offer you Klarna’s payment options, we will transmit personal data, such as contact details and order information, to Klarna. This enables Klarna to assess whether you are eligible to use the payment options offered and to tailor the options to your needs.

General information about Klarna is available at:
https://www.klarna.com/de/.

Your personal data will be processed by Klarna in accordance with applicable data protection regulations and Klarna’s privacy policy, which you can find at:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.

Cookies

Our website uses cookies. Cookies are small text files stored in the internet browser or by the browser on the user's computer system. When a user accesses a website, a cookie may be stored on their operating system. This cookie contains a unique string of characters that allows the browser to be recognized when revisiting the website.

Cookies are stored on your device, so you have full control over their use. You can configure your browser to notify you before cookies are set and decide on their acceptance individually, as well as prevent the storage of cookies and the transmission of their contained data. You can also delete stored cookies at any time. However, please note that if you do so, you may not be able to use all the functions of our website to their full extent.

Technically Necessary Cookies

Unless otherwise stated in this privacy policy, we only use technically necessary cookies to make our offering more user-friendly, efficient, and secure.

Additionally, cookies allow our systems to recognize your browser even after a page change and to provide you with services. Some functions of our website cannot be offered without the use of cookies, as they require the browser to be recognized after a page change.

The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 of the German Telemedia Act (TMG).

The processing of your personal data is based on Article 6(1)(f) of the GDPR due to our legitimate interest in ensuring the optimal functionality of the website, as well as in providing a user-friendly and efficient experience.

Right to Object

You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

Analysis and Advertising Tracking

Use of Google Analytics

We use the web analytics service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.

If you are a resident of the European Economic Area or Switzerland, the entity responsible for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Ireland Limited is the affiliated company responsible for processing your data and complying with applicable data protection laws.

The purpose of data processing is to analyze this website and its visitors, as well as for marketing and advertising purposes. On behalf of the operator of this website, Google will use the collected information to evaluate your use of the website, compile reports on website activities, and provide additional services related to website and internet usage.

The following information may be collected:

·        IP address

·        Date and time of access

·        Click paths

·        Information about the browser and device used

·        Pages visited

·        Referrer URL (website from which you accessed our site)

·        Location data

·        Purchase activities

The IP address transmitted by your browser as part of Google Analytics will not be combined with other Google data.

Google Analytics uses technologies such as cookies, browser storage, and tracking pixels to analyze your website usage. The information generated about your use of this website is generally transferred to a Google server in the USA and stored there.

Since the USA does not have an adequacy decision from the European Commission, data transfer is based on standard contractual clauses as an appropriate guarantee for data protection. More information is available at:
https://policies.google.com/privacy/frameworks
https://business.safety.google/adsprocessorterms/

Both Google and U.S. government authorities have access to your data. Google may link your data with other data it holds about you, such as your search history, personal accounts, usage data from other devices, and any other information Google has about you.

IP anonymization is enabled on this website. This means that your IP address is shortened within EU member states or in other contracting states of the European Economic Area before being transmitted. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there.

The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 of the German Telemedia Act (TMG).

The processing of your personal data is carried out under Article 6(1)(f) of the GDPR, based on our legitimate interest in designing the website in a user-oriented and targeted manner.

You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data.

You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future data collection when you visit this website. You must perform the opt-out on all systems and devices you use for it to be effective. If you delete the opt-out cookie, requests to Google will be resumed. Clicking here will set the opt-out cookie: Disable Google Analytics.

For more information on terms of use and data protection, visit:

·        https://www.google.com/analytics/terms/de.html

·        https://www.google.de/intl/de/policies/

·        https://policies.google.com/technologies/cookies?hl=de.

Use of Google Ads Conversion Tracking

We use the online advertising program Google Ads on our website, including conversion tracking (visitor action evaluation). Google Conversion Tracking is an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you reside in the European Economic Area or Switzerland, the entity responsible for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). This means that Google Ireland Limited is the Google-affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws.

If you click on a Google advertisement, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, contain no personal data, and do not serve to identify individuals. If you visit specific pages of our website before the cookie expires, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie, making it impossible to track cookies across Ads customer websites.

The information obtained through the conversion cookie is used to create conversion statistics. This allows us to determine the total number of users who clicked on our ads and were redirected to a page containing a conversion tracking tag. However, we do not receive any information that could personally identify users.

Your data may be transferred to the USA. There is currently no adequacy decision by the European Commission for the USA. Data transfer is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, available at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/.

The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 of the TMG. The processing of your personal data is carried out based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

You can disable personalized advertising in Google’s ad settings. Instructions can be found at:
https://support.google.com/ads/answer/2662922?hl=de

Alternatively, you can prevent the use of cookies by third parties by accessing the Network Advertising Initiative deactivation page at:
https://www.networkadvertising.org/choices/
and following the opt-out instructions provided there. In this case, your data will not be included in conversion tracking statistics.

For more information and Google's privacy policy, visit:
https://www.google.de/policies/privacy/

Use of Google AdSense

We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you reside in the European Economic Area or Switzerland, the entity responsible for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Ireland Limited is, therefore, the Google-affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws.

The purpose of data processing is to rent advertising space on the website and to display targeted, interest-based advertisements to website visitors. This function enables website visitors to receive personalized, interest-based advertisements from the Google Display Network. Google uses cookies that allow an analysis of the website's usage.

The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision by the European Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for protecting personal data, available at:
https://policies.google.com/privacy/frameworks
https://business.safety.google/adscontrollerterms/

Google may transfer this information to third parties where required by law or where such third parties process the information on Google's behalf. Google will not associate your IP address with other data held by Google under any circumstances.

The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 of the TMG. The processing of your personal data is carried out based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

You can permanently disable the use of cookies by Google by following the link below and downloading and installing the provided plug-in:
https://support.google.com/ads/answer/7395996?hl=de.

Alternatively, you can prevent the use of cookies by third parties by accessing the Network Advertising Initiative opt-out page at:
https://www.networkadvertising.org/choices/
and following the detailed opt-out instructions provided there.

For more information and Google’s privacy policy, visit:
https://www.google.com/policies/technologies/ads/
https://www.google.de/policies/privacy/

Use of the Remarketing or "Similar Audiences" Function by Google Inc.

We use the Remarketing or "Similar Audiences" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you reside in the European Economic Area or Switzerland, the entity responsible for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Ireland Limited is the Google-affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws.

This function serves to analyze visitor behavior and interests. To conduct the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. These cookies track website visits and collect anonymized data about site usage. No personal data of website visitors is stored.

If you later visit another website within the Google Display Network, you may be shown advertisements that are likely based on previously viewed product and information categories.

Your data may be transferred to the USA. There is no adequacy decision by the European Commission for the USA. Data transfer takes place, among other things, based on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at:
https://policies.google.com/privacy/frameworks.

The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 of the TMG. The processing of your personal data is carried out based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

You can permanently disable the use of cookies by Google by following the link below and downloading and installing the provided plug-in:
https://support.google.com/ads/answer/7395996?hl=de

Alternatively, you can prevent the use of cookies by third parties by accessing the Network Advertising Initiative opt-out page at:
https://www.networkadvertising.org/choices/
and following the detailed opt-out instructions provided there.

For more information on Google Remarketing and its privacy policy, visit:
https://www.google.com/privacy/ads/

Plug-ins and Others

Use of Google reCAPTCHA

We use the reCAPTCHA service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.

If you reside in the European Economic Area or Switzerland, the entity responsible for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Ireland Limited is the Google-affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws.

The purpose of this verification is to distinguish whether the data entry is made by a human or an automated system. Your input is sent to Google, where it is analyzed and used. Additionally, your IP address and other data necessary for the reCAPTCHA service may be transmitted to Google.

These data are processed within the European Union and may also be transferred to the United States. There is no adequacy decision by the European Commission for the U.S. Data transfers are based on standard contractual clauses as appropriate safeguards for the protection of personal data, available at:
 https://policies.google.com/privacy/frameworks.

The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 of the TMG. The processing of your personal data is carried out under Article 6 para. 1 lit. f GDPR, due to our legitimate interest in protecting our website from automated attacks, misuse, and SPAM.

You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

More information about Google reCAPTCHA and its privacy policy can be found at:
 https://www.google.com/recaptcha/intro/android.html
 https://www.google.com/privacy

Use of Google Maps

We use the Google Maps embedding function provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.

If you reside in the European Economic Area or Switzerland, the entity responsible for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Ireland Limited is the Google-affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws.

This function allows the visual representation of geographic information and interactive online maps. When accessing web pages that contain Google Maps, Google may collect, process, and use data about visitors to those sites.

Data Transfer and Protection

Your data may be transferred to the U.S. There is no adequacy decision by the European Commission for the U.S. Data transfer is carried out, among other things, based on standard contractual clauses as appropriate safeguards for personal data protection. You can review them at:
https://policies.google.com/privacy/frameworks.

The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 of the TMG. The processing of your personal data is carried out under Article 6 para. 1 lit. f GDPR, based on our legitimate interest in a user-oriented and targeted website design.

You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

More information about data collection and use by Google can be found in its privacy policy:
https://www.google.com/privacypolicy.html.

You can also access Google's Privacy Center to manage and protect your personal data.

Use of YouTube

We use the YouTube video embedding function provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

This function displays YouTube-hosted videos using an iFrame on the website. The "Enhanced Privacy Mode" option is enabled, which means YouTube does not store information about website visitors unless they play a video.

When you watch a video, information is sent to YouTube, where it is processed and stored. Your data may be transferred to the U.S. There is no adequacy decision by the European Commission for the U.S. Data transfer is based on standard contractual clauses as appropriate safeguards for personal data protection, available at:
https://policies.google.com/privacy/frameworks.

The use of cookies or similar technologies is based on § 15 para. 3 sentence 1 of the TMG. The processing of your personal data is carried out under Article 6 para. 1 lit. f GDPR, based on our legitimate interest in a user-oriented and targeted website design.

You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

More information about data collection and use by YouTube and Google, as well as your rights and privacy options, can be found at:
https://www.youtube.com/t/privacy.

Rights of Data Subjects and Storage Period

Storage Duration

After the full execution of the contract, the data will initially be stored for the duration of the warranty period. Subsequently, they will be retained in compliance with legal retention obligations, particularly those related to tax and commercial regulations. Once this period has expired, the data will be deleted unless you have consented to further processing and use.

Rights of Data Subjects

If the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, and right to data portability. Additionally, under Article 21(1) of the GDPR, you have the right to object to processing based on Article 6(1)(f) of the GDPR, as well as to processing for direct marketing purposes.

Right to Lodge a Complaint with the Supervisory Authority

Under Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

Right to Object

If the processing of your personal data is based on our legitimate interest under Article 6(1)(f) of the GDPR, you have the right to object at any time, for reasons related to your particular situation, with effect for the future.

After your objection, we will cease processing the affected data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims.

Last Update: 17.12.2023